Knowledge Exchange
Research & Evaluation
Strategy Evaluation

Welcome to the OTRU Website

The Tobacco and Vaping Products Act: Implications for E-Cigarette Point-of-Sale Promotion

OTRU Update

E-cigarettes are now being aggressively marketed at point-of-sale in convenience stores as well as in vape shops, with and without claims about health effects and about smoking cessation effectiveness. Our research suggests that e-cigarettes are being promoted in such a way as to attract youth and young adult nonsmokers and that vape shops serve as a major channel of the marketing and promotion of e-cigarettes for recreational purposes. Considering the addictive properties of nicotine and the potential health effects of vaping, it will be important to study the effects of the Tobacco and Vaping Products Act on the use of e-cigarettes by nonsmokers.

Youth Exposure to Tobacco in Movies in Ontario: 2017

OTRU Update

Ontario’s youth exposure to tobacco use in movies remains substantial. Requiring any movie that contains tobacco imagery be assigned an adult rating (18A) in Ontario could considerably decrease smoking initiation among youth. The 2017 data for top-grossing movies released in Ontario theatres is now available. A preview of the data indicates that it is consistent with the trend between 2004 and 2016.

Gender Differences in Use of Smoking Cessation Services and Resources

Project Newsletter

Using baseline data from Smokers’ Panel, this study explored gender differences in the use of smoking cessation services and resources. The study found that female smokers were more likely to use the nicotine patch, varenicline, Smokers’ Helpline phone and online programs, self-help materials and alternative methods, as well as a combination of these services/resources when trying to quit or reduce smoking. Health professionals should leverage this willingness of female smokers to accept assistance and routinely provide specific but strategic advice and pharmacotherapy to help them quit smoking. More research is needed to understand how programs and services can target males to increase the likelihood of them utilizing these programs. Smokers’ Panel is an ongoing online survey of Ontario adult smokers and recent quitters administered by OTRU.

New Online Course E-Cigarette Module

Now Available!

collection of ecigarettes and ejuice

Our new module on e-cigarettes complements existing modules in the OTRU online course, Tobacco and Public Health: From Theory to Practice. The module outlines what is currently known about vaping and vaping devices, with details describing product characteristics, regulation, health effects and secondhand exposure. Given the recent expansion of vaping products, this information is critical for public health professionals, policymakers and cessation practitioners.

Feel free to share these postcards with your colleagues: E-Cigarettes Module Postcard | Online Course Postcard

E-Cigarettes: To Vape or Not To Vape?

Should non-smokers vape? Is vaping less harmful than smoking? Can smokers quit by using e-cigarettes?

More information about OTRU’s research on e-cigarettes can be found on our e-cigarette research page. You many also be interested in our review in N&TR. Malas M, van der Tempel J, Schwartz R, Minichiello A, Lightfoot C, Noormohamed A, et al. (2016). Electronic cigarettes for smoking cessation: A systematic review. Nicotine & Tobacco Research, 18(10), 1926-1936.

Animation thanks to Dan DePeuter, Thunder Bay District Health Unit.

Core Activities

Our research activities produce evidence-based knowledge that contributes to the development of effective and efficient program and policy initiatives for tobacco control in Ontario and elsewhere.
Knowledge Exchange
Our integrated program of knowledge translation and exchange includes ongoing communications with the Ontario Ministry of Health and Long-Term Care and other tobacco control stakeholders, and development and dissemination of a variety of knowledge translation and exchange resources.

Evaluation and Monitoring
Our work in evaluation examines the progress of the Smoke-Free Ontario Strategy and assesses the contributions of individual interventions to overall tobacco strategy goals.
Capacity Building
We provide a variety of training opportunities because we recognize that involving students and graduates early in their careers is an essential strategy in developing the next generation of researchers and practitioners in tobacco control.