Knowledge Exchange
Research & Evaluation
Strategy Evaluation

Welcome to the OTRU Website

Menthol and Flavour Ban Evaluation Results

Webinar – Tuesday, September 19, 2017 | 1:30pm – 3:00pm (EST)

In the past two years, Ontario, along with other provinces, has been implementing world-leading regulations on restricting flavours in tobacco products including menthol, but how well have these policies been working and have there been any unintended consequences? This webinar will present the results of evaluations of these regulations using wholesale sales data reported to Health Canada, a cohort of menthol smokers assessed before and after the ban, and a menthol pack purchase study. Read more….

Evaluation of the Smoke-Free Ontario Act Outdoor Smoking Regulations

Since 2015, OTRU has been conducting an ongoing formative evaluation to assess the implementation and impact of the outdoor Smoke-Free Ontario Act smoking regulations. This report presents findings from data collected in 2016-2017 and includes a summary of public education efforts, compliance, self-reported smoking behaviour and secondhand smoke exposure in public venues affected by the regulations, successes, challenges, unintended consequences and enforcement staff suggestions for improvement. Read more….

Ontario’s New Tobacco Control Measures: Implementation Triumphs and Trials

Webinar – Watch and Listen Again

In the past two years, Ontario has made impressive strides in tobacco control by implementing a number of new policy measures through the introduction of the Making Healthy Choices Act and updates to the Smoke-Free Ontario Act. What are the implementation successes and challenges for public health? What are the unintended consequences? What is the compliance with the new policy measures? What are the effects on tobacco use and exposure? Read more….

Youth Exposure to Tobacco in Movies in Ontario, Canada: 2004-2016

Movies are a powerful vehicle for promoting tobacco use. Higher exposure to tobacco in movies increases the uptake of smoking among youth and undermines tobacco prevention efforts. This Special Report adds results for 2015 and 2016 and found that the landscape of onscreen tobacco exposure among Ontario youth was similar to those documented in our previous reports. Estimates of the impact of the exposure in terms of new smokers recruited, their tobacco associated mortality and healthcare costs will be updated when smoking prevalence data is available.


E-Cigarettes: To Vape or Not To Vape?

Should non-smokers vape? Is vaping less harmful than smoking? Can smokers quit by using e-cigarettes?

More information about OTRU’s research on e-cigarettes can be found on our e-cigarette research page. You many also be interested in our review in N&TR. Malas M, van der Tempel J, Schwartz R, Minichiello A, Lightfoot C, Noormohamed A, et al. (2016). Electronic cigarettes for smoking cessation: A systematic review. Nicotine & Tobacco Research, 18(10), 1926-1936.

Animation thanks to Dan DePeuter, Thunder Bay District Health Unit.

Core Activities

Our research activities produce evidence-based knowledge that contributes to the development of effective and efficient program and policy initiatives for tobacco control in Ontario and elsewhere.
Knowledge Exchange
Our integrated program of knowledge translation and exchange includes ongoing communications with the Ontario Ministry of Health and Long-Term Care and other tobacco control stakeholders, and development and dissemination of a variety of knowledge translation and exchange resources.

Evaluation and Monitoring
Our work in evaluation examines the progress of the Smoke-Free Ontario Strategy and assesses the contributions of individual interventions to overall tobacco strategy goals.
Capacity Building
We provide a variety of training opportunities because we recognize that involving students and graduates early in their careers is an essential strategy in developing the next generation of researchers and practitioners in tobacco control.