OTRU Events

Exposure to Onscreen Tobacco in Movies among Ontario Youth

Wednesday, October 8, 2014 | 10:30 a.m. to 11:30 a.m. (EST)

Language: English | Format: 60-minutes (online) | Free

The Program Training and Consultation Centre is pleased to collaborate with the Ontario Tobacco Research Unit to bring you the following webinar: Exposure to Onscreen Tobacco in Movies among Ontario Youth.

Tobacco use in movies is a powerful form of promotion that has long been exploited by the tobacco industry. Tobacco use in movies is a major cause of smoking initiation and progression to regular smoking among youth. Higher exposure to onscreen tobacco increases the uptake of smoking among youth and undermines tobacco prevention efforts. This webinar examines the extent of onscreen tobacco exposure in movies among Ontario youth and discusses the impact of exposure to onscreen tobacco on youth smoking and subsequent health-related harm. The webinar will also highlight tobacco control initiatives at the local level that address this issue.


This webinar will feature the following speakers:

  • Robert Schwartz, PhD. – Ontario Tobacco Research Unit, Dalla Lana School of Public Health, University of Toronto
  • Andrea Kita, BHSc – Ontario Coalition for Smoke-Free Movies, City of Hamilton Public Health Services, CW TCAN
Learning Objectives

Participants will:

  • Understand the current evidence about exposure to onscreen tobacco in movies.
  • Gain an understanding of the association between exposure and tobacco use behaviour among youth.
  • Become familiar with current Ontario-based evidence to inform local planning and program development.
  • Gain insight to initiatives undertaken at the local level.
Target Audience

This webinar will be of interest to public health practitioners and policy makers working in comprehensive tobacco control, particularly those interested in tobacco use prevention among youth and young adults.

REGISTER for this webinar