Recall of Tobacco Control Mass Media Campaigns in Ontario

Authors

OTRU

Date

September 2006

Type of Report

OTRU Update

 

Tobacco control mass media campaigns are key elements of comprehensive tobacco control strategies. In Canada, mass media campaigns have been identified as important components of both the Federal Tobacco Control strategy and the Smoke-Free Ontario strategy. This update discusses awareness of the messages of four mass media campaigns aired in Ontario in 2005.