Support for Plain and Standardized Tobacco Packaging Regulations in Ontario


Michael Chaiton, Pam Kaufman, Roberta Ferrence, Shawn O’Connor, Robert Schwartz


May 2016

Type of Report

OTRU Update


The Canadian government may be preparing regulations for plain and standardized packaging of cigarette products. This OTRU update examines the level of public support for plain packaging in Ontario, which is among the highest in the world. This high level of support suggests that there is unlikely to be a substantial backlash from the general public against the implementation of plain and standardized packaging regulations.