The Future of Household Telephone Surveys on Tobacco: Methodological and Contextual Issues




June 2009

Type of Report

OTRU Update


Household telephone surveys provide an important tobacco-control tool for research, monitoring and evaluation, and policy-making, but declining response rates of surveys and various measurement issues are undermining the quality and utility of survey data. This research update highlights the issues and makes recommendations based on discussions of the concurrent working session of the Ontario Tobacco Control Conference: Tobacco Control for the 21st Century: Challenges in Research and Evaluation.