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Evaluation Module

Evaluation Module

The Evaluation module describes the importance of evaluating tobacco control initiatives and explores some of the frameworks for evaluating tobacco control programs and policies.

You’ll Learn About

  • The importance of evaluating your tobacco control initiatives
  • Frameworks for evaluating tobacco control programs and policies
  • Planning for evaluation
  • Evaluation strategies in the design, implementation, and outcomes phases of programs and policies
  • Reporting the results of evaluation
  • Other issues, such as the ethics and politics of evaluation
  • Where to learn more about evaluating tobacco control programs and policies

What’s Inside

  1. Getting Started
    • Objectives
    • Module background information
    • Multiple-choice pre-test
  2. What is Evaluation?
    • Definition and terms
    • Evaluation in tobacco control
    • Purpose and types of evaluation
    • Frameworks
  3. Planning for Evaluation
    • When to evaluate
    • Developing a plan
    • Logic models
    • Conducting an evaluation
    • Budgeting
    • Data collection
  4. Evaluation in the Design Phase
    • Background for design phase
    • Evaluation questions
    • Types of evaluation and data
    • Case studies
  5. Evaluation in the Implementation Phase
    • Background for implementation phase
    • Evaluation questions
    • Types of evaluation and data
    • Case studies
  6. Evaluation in the Outcomes Phase
    • Background for outcomes phase
    • Evaluation questions
    • Types of evaluation and data
    • Case studies
  7. Analysing Data and Reporting Results
    • Synthesizing data
    • Presenting results
    • Consider your audience
    • Promoting your results
  8. Other Issues in Evaluation
    • Ethics
    • Politics
    • What’s happening in Canada
    • Evaluation resources
  9. Module Wrap-up
    • Module summary
    • Final multiple-choice test
    • Feedback survey