The Evaluation module describes the importance of evaluating tobacco control initiatives and explores some of the frameworks for evaluating tobacco control programs and policies.
You’ll Learn About
- The importance of evaluating your tobacco control initiatives
- Frameworks for evaluating tobacco control programs and policies
- Planning for evaluation
- Evaluation strategies in the design, implementation, and outcomes phases of programs and policies
- Reporting the results of evaluation
- Other issues, such as the ethics and politics of evaluation
- Where to learn more about evaluating tobacco control programs and policies
What’s Inside
- Getting Started
- Objectives
- Module background information
- Multiple-choice pre-test
- What is Evaluation?
- Definition and terms
- Evaluation in tobacco control
- Purpose and types of evaluation
- Frameworks
- Planning for Evaluation
- When to evaluate
- Developing a plan
- Logic models
- Conducting an evaluation
- Budgeting
- Data collection
- Evaluation in the Design Phase
- Background for design phase
- Evaluation questions
- Types of evaluation and data
- Case studies
- Evaluation in the Implementation Phase
- Background for implementation phase
- Evaluation questions
- Types of evaluation and data
- Case studies
- Evaluation in the Outcomes Phase
- Background for outcomes phase
- Evaluation questions
- Types of evaluation and data
- Case studies
- Analysing Data and Reporting Results
- Synthesizing data
- Presenting results
- Consider your audience
- Promoting your results
- Other Issues in Evaluation
- Ethics
- Politics
- What’s happening in Canada
- Evaluation resources
- Module Wrap-up
- Module summary
- Final multiple-choice test
- Feedback survey
