Youth Exposure to Tobacco in Movies in Ontario: 2017


Rita Luk, Robert Schwartz


August 2018

Type of Report

OTRU Update


Ontario’s youth exposure to tobacco use in movies remains substantial. Requiring any movie that contains tobacco imagery be assigned an adult rating (18A) in Ontario could considerably decrease smoking initiation among youth. The 2017 data for top-grossing movies released in Ontario theatres is now available. A preview of the data indicates that it is consistent with the trend between 2004 and 2016.