Youth Exposure to Tobacco in Movies in Ontario, Canada: 2004-2014


Rita Luk, Robert Schwartz


August 2015

Type of Report

Special Report


Movies are a powerful vehicle for promoting tobacco use. Higher exposure to tobacco in movies increases the uptake of smoking among youth and undermines tobacco prevention efforts. This Special Report examines the extent of onscreen tobacco exposure among Ontario youth, and estimates the impact of the exposure in terms of new smokers recruited, their tobacco associated mortality and healthcare costs. The amount of harm that would be averted if future movies with smoking received an adult (18A) rating is also estimated.

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