Knowledge Exchange
Research & Evaluation
Strategy Evaluation

Welcome to the OTRU Website

New Online Course E-Cigarette Module

Coming Soon

This new module will complement existing modules in the OTRU online course, Tobacco and Public Health: From Theory to Practice. The module will outline what is currently known about vaping and vaping devices, with details describing product characteristics, health effects, exposure, and social/physical impacts. Given the recent expansion of vaping products, this information is critical for public health professionals, policymakers and cessation interveners.

The new module will be available in June 2018.

2017 Smoke-Free Ontario Strategy Monitoring Report Released

Key Findings:
  • In 2015, 20% of Ontarians aged 12 years or older used tobacco products in the past 30 days including cigarettes, cigars, pipes, smokeless tobacco and waterpipe
  • Tobacco control efforts resulted in only a 2.6 percentage point (statistically not significant) decrease in the prevalence of cigarette smoking over the five-year period, 2011 to 2015 (from 18% to 16.4%). At this rate, and with overall tobacco use at over 20%, Ontario will not reach the goal of less than 5% by 2035. This rate of decline also falls short of the five-percentage point decrease over five years called for in 2010 by the Tobacco Strategy Advisory Group

These are some of the findings highlighted in this year’s Strategy Monitoring Report. This report presents evaluative information about the activities and results of the Smoke-Free Ontario Strategy and describes Strategy infrastructure and interventions, analyzes population-level changes, and explores the contributions of interventions.

Visit the 2017 Smoke-Free Ontario Strategy Monitoring Report page to download the full report, executive summary, separate chapters or the infographic posters.

Evaluation of Ontario’s Menthol Ban

OTRU Update

Ontario’s ban on menthol flavouring in tobacco was one of the first internationally. OTRU is evaluating the impacts of this cutting edge regulation. The ban on menthol in tobacco products was found to be associated with quitting behaviour, and potential substitution by other flavoured products. However, there was no increase noted in use of contraband tobacco. Read more…

Smoking Cessation Interventions in Indigenous Populations

Project Newsletter

This newsletter presents the evidence of smoking cessation interventions in Indigenous populations, and smoking cessation programs targeting indigenous populations in Ontario. There is evidence that cessation interventions can be effective in Indigenous populations, although there is an overall lack of evidence about how best to employ interventions, and about whether tailoring them to the population is necessary or beneficial. More research on community-driven cessation interventions for Indigenous populations is necessary. Read more…

That’s Risky: A Social Marketing Campaign Evaluation

OTRU Knowledge and Evaluation Support Newsletter

This newsletter provides an overview of OTRU’s Knowledge and Evaluation Support initiative and highlights one project supported by this initiative: the That’s Risky social marketing campaign. This campaign’s main objective was to increase awareness that smoking and exposure to secondhand smoke during breast development increases the risk of breast cancer at a younger age. An evaluation conducted by OTRU supported the success of this campaign.. Read more…

E-Cigarettes: To Vape or Not To Vape?

Should non-smokers vape? Is vaping less harmful than smoking? Can smokers quit by using e-cigarettes?

More information about OTRU’s research on e-cigarettes can be found on our e-cigarette research page. You many also be interested in our review in N&TR. Malas M, van der Tempel J, Schwartz R, Minichiello A, Lightfoot C, Noormohamed A, et al. (2016). Electronic cigarettes for smoking cessation: A systematic review. Nicotine & Tobacco Research, 18(10), 1926-1936.

Animation thanks to Dan DePeuter, Thunder Bay District Health Unit.

Core Activities

Our research activities produce evidence-based knowledge that contributes to the development of effective and efficient program and policy initiatives for tobacco control in Ontario and elsewhere.
Knowledge Exchange
Our integrated program of knowledge translation and exchange includes ongoing communications with the Ontario Ministry of Health and Long-Term Care and other tobacco control stakeholders, and development and dissemination of a variety of knowledge translation and exchange resources.

Evaluation and Monitoring
Our work in evaluation examines the progress of the Smoke-Free Ontario Strategy and assesses the contributions of individual interventions to overall tobacco strategy goals.
Capacity Building
We provide a variety of training opportunities because we recognize that involving students and graduates early in their careers is an essential strategy in developing the next generation of researchers and practitioners in tobacco control.