Marketing Regulations – Attitudes and Behaviours

This report presents a synthesis of findings from public opinion research to review current approaches to vaping advertisements and marketing. The report touches on motivating factors for vape use, which precedes sections detailing participants’ exposure to advertisements and marketing approaches. This includes the content of the advertisements and where they were seen or heard. The report also identifies potential target audiences for vaping marketing efforts. Lastly the report reviews attitudes towards potential marketing regulations and the role of device cost in vape use.