E-Cigarette Marketing: Theory, Evidence and Regulatory Policy

This report focuses on options for e‑cigarette marketing regulations. There are a range of regulatory policies regarding e‑cigarette marketing that could curtail development of dependence and possible uptake of smoking by young non-smokers. In considering which regulatory policy options to pursue, it is important to consider their likely effects on both young non-smokers and adult smokers. This report outlines evidence, global practice and analysis of six regulatory policy options regarding marketing restrictions.

Note: Full report available on request by emailing publications@otru.org and stating the name of the report.