Tobacco Industry Tactics in Preparing for Menthol Ban

Abstract:

Research reported in this publication was supported by the National Institute on Drug Abuse of the National Institutes of Health under Award Number FP00003667.

The US Food and Drug Administration concluded that a ban on menthol cigarettes would likely elicit a reduction in cigarette consumption, increased cessation and reduced initiation of smoking. Understanding how the tobacco industry prepared for a menthol ban in Ontario, Canada—a province with some 2 million smokers—can be useful to jurisdictions preparing similar bans. One previous menthol ban study found menthol replacement packs with the word ‘menthol’ replacing the word ‘green’ and with cellophane wrappers with the wording ‘smooth taste (redesigned) without menthol’.

Author(s): Robert Schwartz, Michael Chaiton, Tracey Borland, and Lori Diemert
Date: September 2017
Type of Publication: Journal Article