This newsletter provides an overview of OTRU’s Knowledge and Evaluation Support initiative and highlights one project supported by this initiative: the That’s Risky social marketing campaign. This campaign’s main objective was to increase awareness that smoking and exposure to secondhand smoke during breast development increases the risk of breast cancer at a younger age. An evaluation conducted by OTRU supported the success of this campaign.
Author(s): Shawn O'Connor, Pam Kaufman, Lori Diemert, and Robert SchwartzDate: March 2018
Type of Publication: Knowledge & Evaluation Support
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