Movies are a powerful vehicle for promoting tobacco use. Of particular concern is youth exposure to tobacco use in movies. This report examines onscreen tobacco exposure among Ontario youth over the period 2012 to 2018. In Ontario, over half of top-g
Ontario’s youth exposure to tobacco use in movies remains substantial. Requiring any movie that contains tobacco imagery be assigned an adult rating (18A) in Ontario could considerably decrease smoking initiation among youth. The 2017 data for top-gr
Movies are a powerful vehicle for promoting tobacco use. Higher exposure to tobacco in movies increases the uptake of smoking among youth and undermines tobacco prevention efforts. This Special Report adds results for 2015 and 2016 and found that the
Movies are a powerful vehicle for promoting tobacco use. Higher exposure to tobacco in movies increases the uptake of smoking among youth and undermines tobacco prevention efforts. This Special Report examines the extent of onscreen tobacco exposure
Smoking in movies is a cause for smoking initiation and progression to regular smoking among youth. Higher exposure to onscreen tobacco increases the uptake of smoking among youth and undermines tobacco prevention efforts. This report examines the ex
Using data from the 2012 Centre for Addiction and Mental Health’s CAMH Monitor, this update presents findings on the level of support among Ontario adults aged 18 years and older for assigning a Restricted or “R” rating to movies that show characters