Abstract Objectives Although previous studies have identified reasons why youth try e-cigarettes, longitudinal research is needed to identify predictors of e-cigarette initiation. This study assesses predictors of e-cigarette initiation among youth a

This report presents a synthesis of findings from public opinion research to review current approaches to vaping advertisements and marketing. The report touches on motivating factors for vape use, which precedes sections detailing participants’

This report presents a synthesis of findings from public opinion research that review causes for first-time use of tobacco and vaping products. This includes motivating factors for use (device features, available flavours, social benefits, cost, and

Abstract Despite extensive research on social norms, the sources of norm formation are not well understood. Social exposure to a behavior (defined as the composite of ways through which people see that behavior in their social, physical, and symbolic