Flavours Regulations – Attitudes and Behaviours

This report presents a synthesis of findings from public opinion research to review the role of vape flavours in vaping use. The report identifies the influence of flavours in initial and continued vape use for groups with varying exposure to vaping (e.g. dual users, never users). The report discusses habits in flavour use among vapers which include taste preferences and switching behaviours. Lastly, the report reviews opinions on several flavour regulations and areas of focus for regulation.