Ontario’s youth exposure to tobacco use in movies remains substantial. Requiring any movie that contains tobacco imagery be assigned an adult rating (18A) in Ontario could considerably decrease smoking initiation among youth. The 2017 data for top-grossing movies released in Ontario theatres is now available. A preview of the data indicates that it is consistent with the trend between 2004 and 2016.
Author(s): Rita Luk and Robert SchwartzDate: August 2018
Type of Publication: OTRU Update
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